Tequila Don Julio 70

Ingredients:

1 1/2 ounce Tequila Don Julio 70
3/4 ounces lemon juice
1 ounce agave syrup
1/4 ounce cherry liqueur
3/4 ounce pink grapefruit juice

Preparation:

Combine Don Julio 70, lemon juice, agave syrup, cherry liqueur and grapefruit juice in a cocktail shaker with ice. Shake well. Pour contents from shaker into rocks glass.
Ideal Serving Glass:

Rocks glass
Yield:

1 drink

Don Julio introduces a new addition to its portfolio of ultra-premium tequilas in celebration of the 70th anniversary of the year Don Julio González began perfecting the art of tequila making – the world’s first Añejo Claro tequila, Tequila Don Julio 70. As Mexico’s leading luxury tequila, Tequila Don Julio has been a leader in quality and innovation since its launch, and the introduction of the Añejo Claro tequila, which combines traditional Añejo flavors that result from 18 months of barrel aging with the fresh agave flavor and silver color expected from an unaged Blanco tequila, demonstrates Don Julio’s continuing commitment to being a leader in the tequila industry.

In 1942, Don Julio González began his tequila-making journey in his hometown of El Salvador, Mexico, in the Highlands region Los Altos, which is known for its rich, clay soils and notable micro-climate ideal for growing blue agave, Don Julio González spent several decades perfecting his art of tequila making until finally achieving a product with the highest standards of quality.

Today, Don Julio Gonzalez’s hand selected successor, Master Distiller Enrique de Colsa, is continuing the legacy of innovation by producing a truly unique tequila to honor the original “Don” of Tequila. Tequila Don Julio 70 is a new Añejo tequila that contains the smooth and complex flavor of an Añejo but is specially filtered to bring back the crisp agave flavor typically found in a Blanco. A first of its kind, it is a true representation of the evolution of Añejo tequila and is produced using a careful process designed by de Colsa. The finest blue agave plants are first hand selected by La Primavera’s jimadors to ensure quality standards that stem from the source.

The blue agave is then distilled and aged for 18 months in reclaimed American White Oak barrels. Once the tequila has reached maturity, it is carefully filtered through a custom process that restores the citrus and fruity agave flavor notes that are muted during the aging process to a more concentrated strength, resulting in a stronger flavor of thetequila’s raw materials. Another exemplary by product of the filtration process is that the tequila returns to a clear silver color while maintaining the flavor of an Añejo.

“With a smooth and light character, opening with citrus notes similar to that of a Blanco tequila, yet exhibiting the notes of vanilla, wild honey and sweet toasted oak found in a quality Añejo, Tequila Don Julio 70 combines my favorite characteristics from both tequila varieties,” said Master Distiller Enrique de Colsa of his special reserve Añejo Claro. “Its unique flavor profile is also a great addition to our existing Añejo portfolio since its signature tasting notes are so different from those of Tequila Don Julio Añejo and 1942.”

“Tequila Don Julio has always been a brand that has set the standard for the Tequila category and is once again challenging conventions by introducing the world’s first Añejo Claro, Tequila Don Julio 70. Created by our esteemed Master Distiller Enrique de Colsa, this new variant celebrates a momentous anniversary for the creator of Tequila Don Julio,” said David Barnett, Vice President of Tequila Don Julio. “This one-of-a-kind bottling is the ideal spirit to savor when toasting life’s celebratory moments. We hope that both aficionados and those new to tequila enjoy Tequila Don Julio 70 responsibly.” Tequila Don Julio 70 is now available at EOS Lounge.